5206 N Scottsdale Rd. Paradise Valley, AZ 85253 | (480) 948-5045
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5206 N Scottsdale Rd
Paradise Valley, AZ 85253

(480) 948-5045

Ten Tips for a Perfect Open House

By Dr. Susan Van Dyke
October 5, 2010
Everyone is welcome at our open houses.

Everyone is welcome at our open houses.

High anxiety!! What if no one comes!  Ever throw a party without an RSVP and hoped for the best?  Yup, that is what that first open house was like in 2006.  I had taken some time off and decided to throw a welcome back party for myself. Fingers crossed, hoping more than a handful of folks would show up, I was wowed when over 400 surged through Van Dyke Laser & Skin in a couple of hours.  They liked me, they really liked me!!!  A tradition was born, no longer a party for me but a thank you for my wonderful patients as well as a welcome for new friends.

Over the last 4 years we have held at least one open house a year, more often 2 or 3. So why have we been so successful at the open house?  Here are some reasons why.

Ten Tips for a Perfect Open House

  1. Make it educational and interesting
    • There is nothing like a good PowerPoint presentation with facts, humor and fun. I cover in lighthearted way everything we do in our office.
  2. Give people a great value
    • Today everyone wants a good value; we make it easier to get things done with good pricing. We make sure there is a private space where people can find out about financing options.
  3. Provide experts
    • I like to ask the representatives of the companies that provide us with our lasers, fillers, injectables and skincare products to attend. People really enjoy hearing from a third party about the procedures and products that we offer.
  4. Do live demonstrations
    • A picture is worth a thousand words but to really see a procedure done:  priceless
  5. Give away stuff
    • Everybody likes a present!  No open house is complete without a raffle or door prize.   We consistently give away over $5000 in stuff
  6. Raise money for a good cause
    • We started this annual commitment 3 years ago.  Our first recipient was the Go Red for Women Campaign of the American Heart Association. We gave them over $10,000.   This past year Susan G. Komen also received $10,000. Our 2011 recipient will be the Juvenile Diabetes Research Foundation.  Giving back is important.
  7. Provide yummy snacks
    • Finger foods galore, I always say.  I am a grazer so I want to make sure there are plenty of delicious sweet and savory items to munch on.
  8. Have plenty of knowledgeable staff
    • Our staff loves open houses because they love reaching out to new people to help them get the most out of what we do.  No staff anywhere has the attitude, the caring and the knowledge to make everyone feel comfortable.
  9. Invite happy patients to attend and share their experiences
    • We are never short of willing volunteers.  I am so grateful to have such wonderful patients who are gracious enough to share their experiences.
  10. Get the word out with mailers, e-newsletters and social media
    • I am not sure what I did before social media but I am sure it was a lot more expensive. Facebook, Twitter, LinkedIn, FourSquare, you name it and we are there!

The best way to see how we do it is to come on over, our next open house. Check our Events calendar for the next one!  See you there!

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