Injectables: the new buzz word in cosmetic surgery
There was a time, not long ago, if you wanted to look younger you knew exactly who to talk to (the plastic surgeon). You knew exactly what you were going to do (get a facelift). Only the rich and famous could afford the procedure, as well as the ability to disappear for a month or two to emerge suddenly “refreshed”. Less than a decade later, you had to go back for a second procedure and if you lived long enough, a third for more “tucks”.
You’ve come a long way baby” since the 80’s, an era when women smoking was cool and surgery was the only option to achieve youthfulness. Injectables replace a lot of the surgery of the past.
- a tiny needle is used to administer the treatment
- no downtime
- soft subtle results that can be built on over time
- less than 30 minutes to treatment
- can be repeated as often as needed and results look natural
Most popular injectables:
- Botox: > 1.5 million treatments in 2012 (including Dysport)
- Relaxes frown lines and other movement related wrinkles
- Juvederm : >900,000 treatments in 2012 (including Restylane, Radiese, Sculptra, Bolotero)
- Plumps smile lines, lips, fills hollows caused by aging
Since the 1980s, anti-aging treatments have morphed into a plethora of options. Don’t get me wrong, facelifts have come a long way too and have their place in the anti-aging armamentarium, they are just not the only answer. Dubbed the “liquid facelift” and now simply known as “injectables”, the treatment has provided people with an alternative to surgery. And to reassure those who think everyone who gets an injectable will look like “The Housewives of New Jersey” let me say this; it is all about the how much and where the injectables are targeted.
Sure, I get requests for Angelina Jolie lips but the desire to be natural is much more common. Most of us (yes, me too) want our outside appearance to reflect how good we feel on the inside. My mom at 58 was a lot older than I am at 58. Times have changed. We are not aging like our mothers did and we don’t have to treat aging like our mothers had to. We have come a long way baby!