How Our Black Fridays Started
The concept of Black Friday is fascinating, really. We as a country developed a specific day on which we are pretty much guaranteed to get the most bang for our buck. Retailers started this I don’t know how long ago, but as for as long as I can remember. Not to be out done the internet invented cyber Monday! But I am a bit old fashioned, so let’s talk about Black Friday.
Ten years ago, two months into the recession, I was brainstorming with my marketing genius son, Brian. It was the day before Thanksgiving and the subject was: how to give our patients a gift, a value on something that we offer that they want. And genius that he is Brian exclaimed: “BLACK FRIDAY!” Sounded crazy to me but why not, so out went an email to all of our wonderful patients with a promise of a great value on
anything we had that they wanted. They just had to prepay, on the phone, during a 2 hour window on Black Friday. We staffed the phones and when the appointed hour arrived….well, inundated would be a fair description.
Here was a solution to two problems. We delivered a great value (our treatments would be scheduled and carried out to our highest level of professionalism as always, this was not groupon, cram everyone in for a cheap version of what we do). The second problem solved was to stimulate our micro economy in our micro recession and ensure that we would be around for to provide the service that we had become known for since 1985.
A decade later, Van Dyke Laser & Skin is Van Dyke Aesthetics. We are a team of physician, nurse practitioner, RN and laser techs and skin care specialists. We are more than ever dedicated to delivering the absolute best in aesthetic medicine. The patient experience is always top of mind.
Black Friday has now become a tradition in which we thank our loyal patients for being there. It is the perfect close to the Thanksgiving Holiday. This year’s eblast will go out soon to all of our wonderful patients. If you are not on the list let us know and we will include you too. Welcome to the Van Dyke Aesthetic family!