Everyone Wants a Piece of Cosmetic Derm
I was checking my emails the other day. I get at least 200 a day so it takes a while to sort through them. Like almost everyone, I have no interest in much of what comes to my inbox. One thing I get a ton of is newsletters. I get newsletters from my competition (so that I keep up with what they are doing); I get newsletters from my accountant, my broker and even my gynecologist. I know, what could possibly be in a newsletter from your gynecologist? I had no idea, so I opened it.
It was a glitzy, well produced piece of digital marketing, abounding with discounts, specials and event invitations. So you are thinking…what specials? Discounted pap smears? Maybe a breast exam at a special price? Or how about an event with food, lectures and demos !!??
Nope, none of that. It was all about Botox, Juvederm, facial laser treatments, skin care, non invasive fat reduction and more! What? Has the world gone crazy? Does a medical specialty mean anything? Apparently podiatrists, dentists, internists, cardiologists, family practitioners, psychiatrists and gynecologists all want a piece of cosmetic dermatology. One has to ask why?
These doctors are known as non cores in the aesthetic medicine world. Core physicians are those who are board certified in the aesthetic surgery specialty fields of plastic surgery, dermatology and facial plastic surgery. These core physicians are considered to be the experts.
Non cores are considered to be on the fringes, crossing out of their training, their specialties and their board certifications. But WHY? I imagine that the grass is always greener on the other side of the street, especially when the other side comes without government regulations or insurance based restrictions and limitations.
I understand why they think that my job is more fun than theirs, I really do. But I have the experience (4 years of specialty training, Dermatology Board Certification and 32 years of specialty practice). I would be hopeless outside of my training and frankly would fear that I was not giving patients the best that is available.
I respectfully submit that cosmetic derm is best done by the dermatologist and that gynecology is best done by the gynecologist.