5206 N Scottsdale Rd. Paradise Valley, AZ 85253 | (480) 948-5045
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5206 N Scottsdale Rd
Paradise Valley, AZ 85253

(480) 948-5045

“OMG”

By adminW
October 4, 2016

Dr. VanDyke“OMG”….three little letters that say so much.  Thank you millennials for so many short cuts that convey so much.  “OMG! Did you see that?”  “OMG! I can’t believe I ate that”  “OMG! Is that what he really said?”  It fits so many occasions.

OMG! I can’t believe I’m 62……OMG, OMG, OMG!!! October is my birthday month which always gets me to thinking but some years get me more than others.  30 was tough because I grew up with “don’t trust anyone over 30”  OMG!  After turning 30 the question was “what do I do now if no one trusts me!”.   I hated 39 because it meant 40 was coming, once I hit 40 my mind was eased, I had made middle age and survived.  The half century mark was just weird.  60 was surreal.

And 62….ugg….. social security eligible….senior citizen discounts….elderly as an appropriate descriptor.  My 2nd son (I have four) informed me that I am now twice as old as he is.  But I feel half my age (ok, maybe 2/3rd my age)!

Of all the tough things about getting older the one that irritates me the most is when I am ruled out as a demographic.  I have been on advisory boards to huge corporations.  Part of a small group of physicians invited to give advice to the powers that be about their new products or their plans for innovative devices.  They need us because we are in the trenches.  We see the patients, treat the patients and are invested in doing the best by our patients.  They make machines and creams hoping we will want them for our patients.  Wisely they include the end user (we physicians) in their product development.

Getting back to 62, I can’t tell you how many of these ad boards I have sat on where the desired cosmetic patient was declared “35 to 55”.  What?  We turn 56 and no longer care about our looks?  We turn 60 and we become irrelevant?  I don’t even want to talk about 62.

I think these guys (and they are mostly guys) who run these companies are becoming so focused on the next generation that they have forgotten how powerful (and youthful) the baby boomer generation is.  OMG! …we may be old but we are not dead yet!!!!

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