Live TV, Instant Gratification
“Live” on TV. Words that send shivers of anxiety through some, generally the one who is going to be “live”. Of course I am excluding the professionals. I am not one of the professionals (not a TV professional/personality I mean). I am a professional doctor and I get to play one on TV, “live”.
I will be doing a real treatment on a real patient while I answer questions from our lovely interviewer and anchor of Good Morning Arizona: Tara Hitchcock.
Friends and patients ask me if I get nervous. No, I love the camera as long as I know what I am talking about. Happily, I know what I am talking about when it comes to the subject of my July 5th, 2010 interview and demonstration of the new Juvederm XC. Juvederm has been FDA approved and widely used in the US since 2006 so this is not a “guinea pig” situation. The new part has to do with the addition of lidocaine, an anesthetic, to the mixture. We will demonstrate that this is a comfortable process, much more so than the original Juvederm.
Who is the real patient? No, not a family member, and not an employee. Emily is a real woman, a 40 something woman who attended an educational seminar that I had given. I asked for a volunteer and Emily jumped up and down like a lottery winner! I love enthusiasm! We sat and talked, I examined her closely and sure enough she would greatly benefit from the softening of her smile lines. She had never had any similar treatment but felt that this was the right time in her life to start a little preventive maintenance. She agreed to let me treat her on TV and to let other’s like her see how easy and effective this treatment is. She wanted to do a public service. Good for you Emily, others will gain knowledge and courage to seek their own treatments. And Emily will get a wonderful make over with Juvederm XC.
Here is how it will go: I will treat one side of Emily’s face, fill in the “parenthesis” also known as the nasolabial fold (the groove from the nose to the corner of the mouth) while the TV cameras roll. We will then continue the full treatment while other news is reported on. Later in the broadcast the “reveal” will show a dramatic yet natural improvement in Emily’s appearance. Instant gratification, it doesn’t get better than that.
Live TV does not lie. Tune in! (if you miss it I will post the video as soon as it is available).